A Place to Always Call Home

Alumni festivities, student celebration and a Bear football win on the stripes made for yet another successful homecoming weekend at the University of Central Arkansas.

Past and present students along with families and local supporters come together annually to celebrate the university with an array of gatherings and events. The displays of school pride accompanied by the fellowship of the community and those who travel to be a part of it make for the perfect image of the UCA family.

Local media outlets across central Arkansas continually cover the weekend’s events and draw positive attention to the university, each demonstrating a different angle and focus.

The Echo is a UCA specific newspaper publication that is circulated weekly on campus to keep students engaged and up to date on campus events and information. Being that this publication is distributed exclusively on campus, the focus of each story tends to be set on reaching primarily current students.

In their coverage of Homecoming 2015 The Echo focused on a big moment for nearly all students, the announcement of the Homecoming Queen.

A heartfelt photo of the 2015 elected queen, Courtney Barrentine, and her father at the moment her name was announced along with kind words from Barrentine and other members of the court portrayed the university and a welcoming family with a place for everyone.

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Courtney Barrentine, UCA Homecoming Queen 2015, is announced   and crowned at Saturday’s game : The UCA Echo

UCA recently underwent some troubling publicity with an incident that occurred at the Alpha Sigma Tau sorority house in which the chapter was investigated for hazing. The university handled the situation accordingly and no punishment was given to the sorority and its members.

While this issue gained quite a bit of negative attention, having an Alpha Sigma Tau crowned as homecoming queen along with having a tremendous amount of support from the other members on court shows how unified this university is and how supported all of the women who were nominated and elected to represent the student body on court are.

501 Life Magazine executed a homecoming story from a very different vantage point. This publication reaches a much broader audience that focuses mainly on the adults in the central Arkansas area. While most all of the festivities the occur throughout the homecoming weekend are for attendees of all ages, 501 Life focused on one in particular that most adults could relate to.

Rick Springfield performed at UCA’s Reynolds Performance Hall as a part of the the university’s Public Appearances department’s contribution to the festivities. Being a Grammy winning artist whose success spanned throughout the ’80s, Springfield was the perfect draw to alumni coming in to visit.

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Rick Springfield UCA performance : 501 Life Magazine

UCA is a competitive university in the state of Arkansas, but could tend to be overlooked by the larger University of Arkansas. Having an artist of this caliber come to perform on campus is a perfect example of the growth and development that UCA has undergone over the past few years and continues to strive for.

Parents play a major role in deciding where their student will attend college and by seeing that UCA has events to offer such as Springfield’s performance is only a small display of the resources the university possesses to ensure their child’s collegiate success.

While KARK also covered the story of Springfield coming to campus, no other central Arkansas television news networks broadcasted homecoming topics. However, UCA’s in-house video marketing did a great job of formulating  promotional commercial for Homecoming 2015 as a video on the UCA Youtube account.

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Screenshot from UCA Homecoming 2015 commercial

Two details that were absolutely deserving of attention were the display of diversity throughout the video as well as the heart touching song that accompanied the footage. YouTube is one platform of media that is completely accessible to an audience of every age. Because they made the reel into a commercial, this was meant to promote the events of the weekend as well as show what UCA has to offer.

Throughout the video students from all across campus, from different departments and organizations, were shown enjoying what Homecoming Week had to offer. Not only were the students on display, but plenty of families, children, and alumni were shown enjoying themselves as well.

From a PR standpoint it would be disappointing to not have much televised media coverage of our homecoming events, but I would be proud to put out this commercial that truly embodies the family atmosphere and diverse community that is the University of Central Arkansas that would make any potential student want to be a part of it as well as any alumni proud to have been.

From a PR standpoint, I would attest that all three of the stories discussed present a positive image of UCA. Each of these three news stories regarding UCA Homecoming 2015 reach a different audience in a different way, but all maintain that the university is thriving and growing and is the place to be for all new students and any from the past who look forward to coming home every year.